| Attendee Quality |
Junior employees, students, and job seekers |
Struggles to fill 20 seats with manual outreach |
Strictly VP, Director, and C-Suite decision-makers |
| Live Show Rate |
Industry average 25% – 35% attendance |
Inconsistent calendar reminder management |
65% – 75% show rate with calendar sync and SMS reminders |
| Post-Event Conversion |
Dumps raw attendee list without follow-up |
Slow follow-up after the event hype has faded |
Sub-2 hour conversational triage desk booking demos |
| Cost Model |
$5,000+ agency fee plus platform costs |
High opportunity cost of rep prospecting time |
Performance-backed terms: Pay only for attended demos |