Question 1

What constitutes a Sales Qualified Lead (SQL) under your agreement?

Accepted Answer

An SQL must meet three strict requirements: (1) Match your exact ICP parameters (title, company size, revenue, geography), (2) Express verified interest in evaluating your solution, and (3) Actually attend and participate in your scheduled sales call. If any of these three are missing, you pay nothing.

Question 2

How do you handle meeting no-shows?

Accepted Answer

If a prospect books a call but fails to join, you are charged $0. We automatically follow up to reschedule, and you are only invoiced once the meeting actually occurs.

Question 3

Can we define custom disqualification criteria?

Accepted Answer

Yes. In our Master Services Agreement, we establish clear exclusion rules (e.g. minimum employee count of 50, specific geography, or prohibited industries). Any meeting falling outside these parameters is instantly credited.