| Lead Type |
Passive PDF download with invalid phone numbers |
Cold call lists without content context |
Attended sales call with executive who reviewed your asset |
| Pricing Model |
$75 – $150 Cost Per Lead (CPL) regardless of quality |
$140,000/yr fixed salary overhead |
$0 CPL — Only pay when the qualified prospect attends a demo |
| Follow-Up Speed |
Batched CSV exports delivered weeks later |
Rep delayed by manual data entry |
Instant triage desk follow-up while asset topic is top of mind |
| Database Accuracy |
Aged static publisher portals |
Manual searching on Sales Navigator |
Waterfall enrichment verified in real time (<1% bounce rate) |